The Sower's Field • Market Stewardship • Workbook

Unit 1: Venue Mastery

"Diligence is the currency of the city." — Proverbs 22:29

"Lord, may my presence in the marketplace be a witness to Your character. Grant me the professionalism to serve with excellence and the hospitality to welcome every neighbor."

Lesson 1.1: The Three Venues

1. Venue Profiles: Match the "Requirement" to the correct "Venue."

Requirement	Venue (Market, Restaurant, or Retail)
Needs 10lbs of washed lettuce every Tuesday @ 9 AM	___________________
Needs clear labels with 'Best By' dates and UPCs	___________________
Needs a beautiful vertical display and a 30-second pitch	___________________
Needs consistent size/shape for 'Plate Presentation'	___________________

2. The Sower's Story: Write a 3-sentence "Pitch" for your garden. It must include: Soil Health, Heirloom Legacy, and Zero Poison.

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Creation-CRP: The Repair Bench

The Broken Data: You delivered basil to a chef, but you forgot to write down the weight or give them an invoice. Now you don't know how much to charge!

The Fix: "A Steward is a **Record Keeper**. In business, if it isn't written down, it didn't happen. List 3 things that MUST be on a delivery note:

1. __________________ 2. __________________ 3. __________________

Lesson 1.2: The Market Audit

3. Site Analysis: Visit a local market or grocery store. Observe the "Best Seller." Why is it selling? (Price? Packaging? Display?)

Item: ___________________ | Reason for Success: _________________________________________

4. Packaging Design: Sketch a label for a jar of dried herbs. It must be professional, easy to read, and beautiful.

Signet Challenge: The Site Auditor

Task: Perform a site walk-through of your primary market venue. Identify the "Traffic Flow" (where people walk) and where the "Power Spots" (best locations) are for our booth.

Verified by Mentor: [ ] Approved